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How Much Money Is Actually Bet on NBA Games Each Season?

I’ve always been fascinated by the intersection of sports, money, and culture—and nothing captures that dynamic quite like the world of NBA betting. When I first started digging into the figures, I was stunned by the sheer scale. You might hear whispers about billions of dollars changing hands, but let’s get into the real numbers. Over the course of an NBA season, estimates suggest that somewhere between $20 billion and $25 billion is wagered legally and illegally on games. That’s a staggering amount, but what’s even more interesting is how that money flows, who’s placing the bets, and what it says about the culture surrounding the league.

I remember thinking about how systems, whether in sports or society, often evolve without us fully realizing the scale of change until it’s too late. It reminds me of a narrative I once encountered in a game called Dustborn, which explored an alternate history where Jackie Kennedy was assassinated instead of JFK. That event reshaped America subtly, almost imperceptibly at first, leading to a national police force called Justice that slowly eroded freedoms. In a similar way, the explosion of sports betting didn’t happen overnight. It crept in—first with casual office pools, then fantasy leagues, and now, with mobile apps making it accessible in an instant. I’ve watched friends who’d never set foot in a casino now casually betting player props during halftime. It’s that slow burn, that gradual normalization, which has transformed the NBA’s relationship with gambling.

Let’s talk specifics. In the 2022-2023 season, legal sportsbooks in the U.S. alone reported handle—that’s the total amount wagered—of around $12.5 billion specifically on basketball, and the NBA makes up the lion’s share. Globally, when you factor in offshore books and informal markets, that number easily doubles. I’ve spoken with industry analysts who believe the actual figure could be closer to $28 billion when you include international betting hubs like the Philippines and the U.K. But here’s the thing: these numbers aren’t just abstract. They reflect real behavior. For example, the NBA Finals regularly see single-game handles exceeding $500 million. I’ve placed a bet or two myself during playoff time—not huge sums, but enough to make me pay closer attention to a game I’d have watched anyway. And I’m not alone. Surveys indicate nearly 30% of NBA fans have bet on games at least once, a statistic that’s grown sharply since 2018.

What’s driving this surge? Well, partnerships between the league and betting companies haven’t hurt. The NBA was one of the first major leagues to embrace sports betting openly, and now it’s hard to watch a game without seeing DraftKings or FanDuel ads. I’ll admit, I have mixed feelings about that. On one hand, it’s created engagement and revenue. On the other, it blurs the line between fandom and financial incentive. I’ve noticed myself second-guessing a coach’s decision not because of strategy, but because it screwed my over/under bet. That shift in perspective is subtle, but it’s real. And it mirrors that “slow-boiled frog” effect—the way systems, once introduced, reshape our experience without loud alarm bells.

Of course, not all that money is clean or transparent. The illegal market remains massive. Some experts estimate that unregulated betting accounts for 40% of the total volume, which would put it in the range of $10 billion annually. I’ve come across forums where users discuss using cryptocurrency to place bets anonymously, bypassing regulations entirely. It’s a shadow economy that’s tough to measure but impossible to ignore. And while the league has safeguards, like integrity fees and monitoring systems, the sheer volume of money introduces risk. Remember the Tim Donaghy scandal? That was a wake-up call. Nowadays, with so much cash in play, the stakes for maintaining trust are higher than ever.

From a personal standpoint, I believe the NBA has handled this evolution better than most sports. They’ve leaned into data transparency and player prop markets, which I love because it lets me geek out on stats. But I also worry about the long-term effects. When betting becomes too embedded in the culture, does it change how we enjoy the game? I’ve found myself less invested in underdog stories and more in spread covers. That’s a trade-off. Still, there’s no denying the financial impact. The league and its partners profit handsomely—to the tune of roughly $1.5 billion in annual revenue from betting-related deals. That money funds everything from player salaries to fan experiences, creating a feedback loop that’s hard to unwind.

So, where does this leave us? The amount of money bet on the NBA each season isn’t just a number—it’s a reflection of how the sport has evolved. Like the alternate history in Dustborn, where small changes led to a vastly different America, the rise of sports betting has reshaped the NBA landscape in ways we’re still understanding. I don’t think it’s inherently good or bad, but it’s undeniable. As fans, we’re part of this story, whether we bet or not. And as someone who’s seen both sides, I’d argue that staying informed is the best way to navigate this new reality. Because once you know the numbers, you can’t unsee them—and that changes how you watch the game forever.

We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact.  We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.

Looking to the Future

By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing.  We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.

The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems.  We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care.  This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.

We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia.  Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.

Our Commitment

We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023.  We will apply that framework to baseline priority assets by 2024.

Looking to the Future

By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:

– Savannah and Tropics – 90% of land achieving >50% cover

– Sub-tropics – 80% of land achieving >50% perennial cover

– Grasslands – 80% of land achieving >50% cover

– Desert country – 60% of land achieving >50% cover